$5.4K Per Month Display Advertising Site in the Home Niche
Asking 1.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 37% below the median.
- Monthly revenue
- $5,373
- Monthly expenses
- $238
- Monthly net profit
- $5,135
- Profit margin
- +96%
- Revenue trend
- -65%
- Users trend
- -76%
- Monetization
- Display Advertising, Amazon Associates, Lead Gen
- Niche
- Home, Information
- Hours / week
- 5
- Days on market
- 202
- Business location
- US
Summary
This content-based business focuses on the home and gardening niche providing tips and product recommendations niched down further to a specific type of issue. Given the home/garden niche - there is some summer seasonality associated with the business. Revenue is mostly generated through Amazon Associates and display advertising - with supplemental income through lead generation. Like many content sites - this business has been impacted by the most recent Google updates. Interestingly - the seller notes that traffic appears to have stabilized and the biggest sources of Organic Traffic are now non-Google search engines. The seller believes this will provide stability moving forward as the business no longer relies on Google for traffic. Note: Throughout 2023 this business saw spikes in traffic due to Google Discover. At the time of listing we used a shorter pricing period in order to avoid the impact of these spikes in traffic. *This site is currently approved for Mediavine Pro - which guarantees a higher revenue share (85%) - the seller believes that a new owner would likely get accepted onto the Mediavine Pro program as well. **Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.