$10.9K Per Month Display Advertising Site in the Personal Care Niche
Asking 2.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% above the median.
- Monthly revenue
- $10,855
- Monthly expenses
- $84
- Monthly net profit
- $10,770
- Profit margin
- +99%
- Revenue trend
- -4%
- Users trend
- -16%
- Monetization
- Display Advertising, Affiliate, Other
- Niche
- Personal Care, Beauty
- Hours / week
- 7
- Days on market
- 136
- Business location
- KR
Summary
This listing is for a Korean content site niched down to personal care and beauty. The site is monetized almost entirely via Google Ad Exchange - making use of Header Bidding, and Open Bidding. In addition, there is a very small portion of sponsored post revenue. With almost 97% organic traffic and an uptrend in traffic from a drop in July - this is a unique business in our marketplace given its very specific niche. Two posts are added to the site per week, at a minimum. The posts are written by freelance employees who may be interested in moving with the business. Of note, no single page accounts for more than 3.5% of total traffic providing strong diversification across many pages.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.