$4.4K Per Month Display Advertising Site in the Home Niche
Asking 2.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 13% below the median.
- Monthly revenue
- $4,432
- Monthly expenses
- $147
- Monthly net profit
- $4,285
- Profit margin
- +97%
- Revenue trend
- -63%
- Users trend
- -64%
- Monetization
- Display Advertising, Amazon Associates, Digital Product
- Niche
- Home, Hobbies, Agriculture
- Hours / week
- 10
- Days on market
- 241
- Business location
- US
Summary
This listing is for a content business in the home, hobbies, and gardening niche. The site is monetized mostly via display ads and Amazon Associates, with supplemental income generated on Teachable. A YouTube channel with 1,000 subscribers and a Pinterest account with almost 90,000 followers are also included in the sale. The site aims to educate families on growing their own food in a sustainable way. No single page accounts for more than 5% of traffic, providing diversification of ad revenue. This site was impacted by the Google Helpful Content Update, however now sees a significant portion of traffic coming from non-Google search engines. A shorter pricing period has been used to reflect this change in traffic. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. If the buyer’s Raptive application is not approved during the migration process, they have the option to either move forward with a different ad network or reverse the deal.
Reason for sale
The seller is listing this business due to increased time commitment to their family and other professional endeavours/careers.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.