$6.6K Per Month Display Advertising Site in the Food & Beverages Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.
- Monthly revenue
- $6,598
- Monthly expenses
- $35
- Monthly net profit
- $6,562
- Profit margin
- +99%
- Revenue trend
- +67%
- Users trend
- +27%
- Monetization
- Display Advertising
- Niche
- Food & Beverages, Culinary
- Hours / week
- 10
- Days on market
- 18
- Business location
- US
Summary
Launched in November 2013, this Display Advertising site operates within the food & beverages and culinary niches. The WordPress site features content focusing on seasonal produce and recipes. The site capitalizes on its well-established and aged domain to attract a year-over-year increase in traffic and revenue. A notable strength of the business is its solid Semrush Authority Score of 36 with an organic backlink profile. The seller spends 10 hours per week on the site which mostly consists of writing 4 news posts per month. The site is monetized via Display Advertising only using the Raptive network, providing an opportunity for a buyer to implement Affiliates to instantly boost revenue. Traffic is diversified between Organic Search 49.93%, Organic Social (mostly Pinterest) 33.65%, and Direct 15.16%. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The Seller would like to explore other opportunities in a different niche.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.