$6.6K Per Month Display Advertising Site in the Home Niche
Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.
- Monthly revenue
- $6,626
- Monthly expenses
- $690
- Monthly net profit
- $5,936
- Profit margin
- +90%
- Revenue trend
- -12%
- Users trend
- -2%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Home, Design, Lifestyle
- Hours / week
- 8
- Days on market
- 91
- Business location
- US
Summary
Created in August 2006, this content site operates within the home,design, and lifestyle niches, providing readers with engaging content that ranges from interior design tips to lifestyle advice. The site generates revenue primarily through display advertising, complemented by affiliate links and Amazon Associates. One of the key strengths of the business is its excellent traffic diversification, with the top three pages accounting for only 8% of total traffic, indicating a wide interest across its content. Another major asset is the highly engaged email list (10K+ subscribers) and social media following (600K+ followers), which not only enhances direct communication with its audience but also drives significant traffic to the site. The site's owner dedicates 5-10 hours per week to activities such as sending daily newsletters, discussing content creation with a Virtual Assistant, and maintaining an active social media presence. The Virtual Assistant creates 2 new blog posts each week and occasionally the owner will write content but this is not frequent. Display Advertising via Raptive accounts for 80% of revenue, 14% from Amazon Associates, and the remaining 6% from Affiliates. Traffic sources are well-diversified, with organic social media (primarily Pinterest) driving 36.58%, direct traffic (largely from email marketing) at 27.29%, and organic search contributing 19.29%. The site’s SemRush author score of 28, along with an organic backlink profile, indicates solid search engine authority and the potential for continued growth in organic reach. This combination of engaged readership, diversified traffic sources, and a balanced revenue stream presents a stable platform poised for further development in the thriving design and lifestyle sector. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal. **This business doesn't qualify for SBA.
Reason for sale
The seller would like to retire.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.