$7.2K Per Month eCommerce Site in the Beauty Niche
Asking 3.2x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 32% above the median.
- Monthly revenue
- $7,151
- Monthly expenses
- $5,139
- Monthly net profit
- $2,012
- Profit margin
- +28%
- Revenue trend
- +37%
- Users trend
- +133%
- Monetization
- eCommerce
- Niche
- Beauty
- Hours / week
- 8
- Days on market
- 2
- Business location
- US
Summary
Launched in October 2020, this e-commerce business operates within the beauty niche, focusing specifically on nail polish products. It has carved out a dedicated customer base, as evidenced by its 22% returning customer rate and impressive year-over-year revenue growth of 37%. Key strengths of the business include healthy net profit margins of 28% and efficient marketing with a low Total Advertising Cost of Sales (TACoS) of 10%, reflecting targeted and effective promotional strategies. Additionally, a freelancer handles social media and custom emails, further enhancing the business's reach and customer engagement. The supply chain of this e-commerce business includes one main product supplier based in the USA, which provides the nail polish, and two other suppliers for packaging materials located in China and Germany. Inventory management is straightforward, with the seller storing products at home, which minimizes storage costs and simplifies logistics. The seller spends 5-10 hours per week on the business fulfilling orders and email marketing. The business utilizes Google Ads for paid traffic and affiliate marketing. *COGS are calculated as 25% of revenue, further details can be provided upon request *Inventory is not normally included in the list price, further details can be provided to Unlockers.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.