$36.9K Per Month Display Advertising Site in the Home Niche
Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.
- Monthly revenue
- $36,930
- Monthly expenses
- $4,668
- Monthly net profit
- $32,262
- Profit margin
- +87%
- Revenue trend
- +345%
- Users trend
- +98%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Home, Hobbies
- Hours / week
- 4
- Days on market
- 59
- Business location
- US
Summary
Created in 1996, the WordPress site features content about gardening and has a significant traffic history. Interestingly, the seller purchased the website in 2019 from an e-commerce / retail business that had been operating since 1991. The current owner then converted the business to a content site in the same home and gardening niches - with an outsourced, remote, content team in place. This business generates over 90% of its revenue via display ads, with the remaining earnings coming from Amazon Associates and Share A Sale. 65% of traffic comes from the US, and no single page accounts for more than 4% of traffic. Interestingly, this business has seen several spikes over the last 12 months from "discover" traffic, leading to around 25% of traffic being classed as direct. The vast majority of the remaining traffic is from organic search. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal. **This business is not SBA eligible.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.