$4.7K Per Month Display Advertising Site in the Culinary Niche
Asking 3.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 23% above the median.
- Monthly revenue
- $4,687
- Monthly expenses
- $191
- Monthly net profit
- $4,495
- Profit margin
- +96%
- Revenue trend
- -18%
- Users trend
- -37%
- Monetization
- Display Advertising
- Niche
- Culinary, Home
- Hours / week
- 30
- Days on market
- 296
- Business location
- US
Summary
This listing is for a display advertising business created in August 2011 in the culinary and home niches. This long-standing website features recipes and other food-related content. This site is well diversified with over 67% of traffic coming from organic social - and only 15% from organic search. The current owner has developed and written all of the recipes on the site and has built an email list of over 7,000 people. Traffic can be somewhat "spikey" due to the virality associated with organic social - however, the seller views this in a positive light. The majority of revenue is earned via display advertising - with a small (1%) amount earned from digital products. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.