$9.0K Per Month Subscription Business in the Sports Niche
Asking 3.3x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 28% above the median.
- Monthly revenue
- $8,977
- Monthly expenses
- $4,815
- Monthly net profit
- $4,162
- Profit margin
- +46%
- Revenue trend
- -12%
- Users trend
- -20%
- Monetization
- Subscription, Display Advertising, Digital Product
- Niche
- Sports
- Hours / week
- 4
- Days on market
- 83
- Business location
- GB
Summary
Launched in 2018, this subscription-based website operates within the football/soccer niche. Content includes in-depth player analysis, recruitment analysis, match analysis, and training analysis for a specific sport. The site offers both monthly and yearly memberships, catering to a diverse audience ranging from avid fans to industry professionals seeking detailed insights into player performances and team strategies. The site has a robust subscriber base of 1,254 active members, with 15 new pieces of content published each week, crafted by skilled freelance writers. Included with the business is an email list of 20,000 subscribers, which serves as a vital marketing tool and communication channel to engage and retain users. With a Lifetime Value (LTV) of €92.97 per subscriber, the site demonstrates a successful monetization strategy and a sustainable business model in the competitive sports analysis market. The business generates 69% of its revenue from subscriptions with the remaining 31% of income coming from sponsored posts and banners. Traffic acquisition is impressively organic, with 55.3% coming from organic search, underscoring the site’s SEO effectiveness and high-quality content. Additionally, 22.88% of traffic is direct and 13.68% is from organic social media. The leading traffic countries include Great Britain, the United States, and Turkey, indicating a broad international appeal and engagement across different regions. *The Buyer will be required to have a legal entity in the country where the Stripe account is located to purchase the business. *Non-compete will need to be discussed before finalizing a deal. Please refer to the Assets Included doc for details.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.