$11.8K Per Month Display Advertising Site in the Lifestyle Niche
Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.
- Monthly revenue
- $11,786
- Monthly expenses
- $841
- Monthly net profit
- $10,944
- Profit margin
- +93%
- Revenue trend
- 0%
- Users trend
- +49%
- Monetization
- Display Advertising, Info Product
- Niche
- Lifestyle, Information, News & Education
- Hours / week
- 3
- Days on market
- 21
- Business location
- US
Summary
Established in February 2016, this content site and YouTube business in the Lifestyle, Information, and News & Education niches offers a blend of information-rich content through its website and a YouTube channel featuring animated videos on psychology and personal development topics. The site stands out with a high DR of 61, signifying its authoritative presence in this popular niche. Key positives include a remarkable +29% year-over-year growth in traffic, mostly evergreen content, and 2,250,000 YouTube subscribers. 75% of revenue comes from website Display Ads, 21% from YouTube Display Ads, and the remaining 4% from Info Products. The YouTube channel has maintained stable revenue despite few new uploads in the past year, presenting an opportunity for growth through increased video uploads. On YouTube, 33% of viewers discover videos through YouTube search, indicating strong SEO performance. The website's traffic is well-spread across its pages with the top 3 pages accounting for just 13% of total traffic. This diversified revenue stream, combined with consistent growth in web traffic and a solid subscriber base on YouTube, underscores the business's potential for continued expansion and revenue generation. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The seller wants to use the funds to purchase a house.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.