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$2.6K Per Month Display Advertising Site in the Information Niche

ContentSoldInformationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +228%
Asking price
$98,865
Monthly net
$2,535
Multiple
3.3x
Estimated valuation vs comps

Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.

Key facts
Monthly revenue
$2,557
Monthly expenses
$22
Monthly net profit
$2,535
Profit margin
+99%
Revenue trend
+223%
Users trend
-47%
Monetization
Display Advertising
Niche
Information, Outdoors
Hours / week
2
Days on market
22
Business location
US

Summary

This listing is for a display advertising business created in October 2002 in the information and outdoors niches. The WordPress site features informational content related to different kinds of insects. The site has a domain rating of 60 and requires a minimal amount of time to maintain. Traffic comes primarily from organic search (58.72%), direct (36.77%), and organic social (3.87%). The top three countries driving traffic are the US (71.14%), the UK (6.86%), and Canada (5.28%). The top three pages make up 34.74% of total site traffic, generating 30.56%, 2.1%, and 2.08% of traffic respectively. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.