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$5.5K Per Month Info Product Site in the Health & Fitness Niche

OtherSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -6%
Asking price
$152,575
Monthly net
$3,814
Multiple
3.3x
Estimated valuation vs comps

Asking 3.3x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 28% above the median.

Key facts
Monthly revenue
$5,517
Monthly expenses
$1,703
Monthly net profit
$3,814
Profit margin
+69%
Revenue trend
-13%
Users trend
+38%
Monetization
Info Product, Other, Amazon KDP
Niche
Health & Fitness, Books
Hours / week
1
Days on market
24
Business location
US

Summary

Established in October 1992, this business owns the copyrights for 2 original books written by a famous fitness instructor. The author's name is synonymous with a popular type of exercise meaning the books continue to sell after being first published in 1934 and 1945 as demonstrated by the stable and consistent earnings over the past 4 years. A book distributor handles all the work for the English language sales channels making this a very passive business requiring 1 hour per week from the owner. The top-selling book is rated 4.5 stars with 836 ratings on Amazon and 4.2 stars with 168 ratings on Goodreads. The majority of revenue comes from English paperback and ebook sales but in recent years foreign publishers have purchased the rights to publish the books in other languages. They pay royalties to the seller based on the number of books sold which has resulted in additional revenue. Roughly 1 new foreign publisher is added each year due to the rise in popularity of the exercise routine. * Please note that a KDP account is not included in the sale for this business. See details in the Assets doc for further information * Inventory is not normally included in the list price and there is currently $5,228.69 worth of books in stock. Further details can be provided to Unlockers. * The foreign publishers pay the seller royalties each year for the previous 12 months. A reconciliation will need to be accounted for on the foreign publisher royalties to date from the date of the sale. Further details can be provided to Unlockers.

Reason for sale

The Seller would like to retire.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.