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$11.6K Per Month Display Advertising Site in the Outdoors Niche

ContentSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +105%
Asking price
$260,249
Monthly net
$10,410
Multiple
2.1x
Estimated valuation vs comps

Asking 2.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% below the median.

Key facts
Monthly revenue
$11,559
Monthly expenses
$1,149
Monthly net profit
$10,410
Profit margin
+90%
Revenue trend
+86%
Users trend
+15%
Monetization
Display Advertising, Amazon Associates, Affiliate
Niche
Outdoors, Kitchenware
Hours / week
5
Days on market
49
Business location
US

Summary

This listing is for a display advertising, Amazon Associates and affiliate business created in March 2020 in the outdoors and kitchenware niches. The WordPress site features informational and review-type content related to equipment, methods, and tips for a particular cooking method. The business has experienced healthy year-over-year growth and requires a minimal amount of time to maintain. This business generates revenue from display advertising (65%), Amazon Associates (21%), and affiliate (14%). Traffic comes primarily from organic search (83.8%), direct (15.19%), and unassigned (0.46%). The top three countries driving traffic are the US (83.97%), Canada (7.96%), and the UK (2.08%). The top three pages make up 23.27% of total site traffic, generating 14.21%, 4.93%, and 4.13% of traffic respectively. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.