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$72.4K Per Month Display Advertising Site in the News & Education Niche

ContentSoldNews & Educationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -26%
Asking price
$2,974,346
Monthly net
$70,818
Multiple
3.5x
Estimated valuation vs comps

Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.

Key facts
Monthly revenue
$72,352
Monthly expenses
$1,535
Monthly net profit
$70,818
Profit margin
+98%
Revenue trend
-28%
Users trend
-22%
Monetization
Display Advertising, Affiliate, Amazon Associates, Digital Product
Niche
News & Education, Information, Business
Hours / week
1
Days on market
30
Business location
US

Summary

This listing is for a display advertising, affiliate, Amazon Associates, and digital product business created in January 2014 in the education, information, and business niche. The DR42 WordPress site features informational content and tutorials on how to use a specific software. The business is in an evergreen niche and comes with an email list of ~41k subscribers. With no new content being added in the past year, this business requires minimal time to maintain. The business generates revenue from display advertising (99%), affiliate commission (<1%), Amazon Associates (<1%), and digital products (<1%). Traffic comes primarily from organic (95.18%), direct (3.7%), and unassigned (0.62%). The top three countries driving traffic are the US (25.55%), India (18.6%), and the UK (6.63%). The top three pages make up 5.9% of total site traffic, generating 4.05%, 1.45%, and 0.4% of traffic respectively. Two full-time employees update content and reply to forum comments. No new content has been added in the last year. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal. *This business is not SBA eligible.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.