$2.3K Per Month Display Advertising Site in the Culinary Niche
Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.
- Monthly revenue
- $2,325
- Monthly expenses
- $411
- Monthly net profit
- $1,914
- Profit margin
- +82%
- Revenue trend
- -57%
- Users trend
- +6%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Culinary, Home, Lifestyle
- Hours / week
- 30
- Days on market
- 109
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in June 2015 in the culinary, home, and lifestyle niches. The WordPress site features informational and review-type content related to food and lifestyle. The business comes with an email list with ~4k subscribers and features diversified traffic through SEO and social channels. The business generates revenue from display advertising (98.44%) and Amazon Associates (1.56%). Traffic comes primarily from organic search (38.09%), organic social (36.44%), and direct (20.69%). The top three countries driving traffic are the US (82.68%), Canada (6.95%), and the UK (2.19%). The top three pages make up 21.39% of total site traffic, generating 10.05%, 6.1%, and 5.24% of traffic respectively. *The Seller has a personal Instagram page which accounts for 0.11% of traffic to the site, however, it is not included in the sale. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.