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$3.0K Per Month Amazon Associates Site in the Outdoors Niche

EcommerceSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +77%
Asking price
$92,808
Monthly net
$2,442
Multiple
3.2x
Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 32% above the median.

Key facts
Monthly revenue
$2,977
Monthly expenses
$535
Monthly net profit
$2,442
Profit margin
+82%
Revenue trend
+58%
Users trend
-45%
Monetization
Amazon Associates, Affiliate, Other
Niche
Outdoors
Hours / week
12
Days on market
84
Business location
US

Summary

A WordPress site launched in June 2021, operating in the outdoor niche and focusing on producing review content for products like outdoor clothing and camping gear. The business has some seasonality, with summer tending to be the top-performing season. Key positives include an Authority Score of 23, indicating a strong online presence and well-written content that drives 90% organic traffic. Additionally, a notable increase in commission from 5% to 8% for a top affiliate partner in September 2023 suggests higher earnings potential for summer 2024. Revenue is generated via Affiliates and Amazon Associates. There is also a lucrative partnership with a major outdoor brand that brings in additional sizeable revenue. This revenue has been excluded from the P&L and valuation but is an opportunity that a buyer can capitalize on. Further details have been included in the Assets doc. Typically the site publishes 4-10 new articles each month, written by freelance writers. There is one main writer who writes the majority of the articles but additional writers are utilized when publishing in the higher range of articles. **Due to the seasonality of the business, our Migration Inspection Period will need to be waived by the buyer. If you have any questions about this please contact our team.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.