$3.5K Per Month Display Advertising Site in the Culinary Niche
Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% above the median.
- Monthly revenue
- $3,477
- Monthly expenses
- $93
- Monthly net profit
- $3,384
- Profit margin
- +97%
- Revenue trend
- +11%
- Users trend
- +11%
- Monetization
- Display Advertising
- Niche
- Culinary, Food & Beverages, Lifestyle
- Hours / week
- 5
- Days on market
- 93
- Business location
- US
Summary
This listing is for a display advertising business created in January 2014 in the culinary, food & beverages, and lifestyle niches. The WordPress site features recipes and resources centered around a specific diet. The business drives a healthy amount of traffic from social media, with 12K+ followers across various platforms. Minimal effort is required to maintain this business. The top three traffic channels include organic search (76.59%), direct (10.93%), and organic social (8.64%). The top three countries driving traffic are the US (75.83%), Canada (8.48%), and the UK (3.87%). The top three pages on the site make up 22.75%, 6.45%, and 3.83% of the site’s total views respectively. The content is written by the Seller, with 1-3 new articles added every month. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.