$4.5K Per Month Display Advertising Site in the Parenting Niche
Asking 1.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% below the median.
- Monthly revenue
- $4,502
- Monthly expenses
- $413
- Monthly net profit
- $4,090
- Profit margin
- +91%
- Revenue trend
- -14%
- Users trend
- -37%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Parenting, Lifestyle
- Hours / week
- 12
- Days on market
- 65
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in January 2009 in the parenting and lifestyle niches. The WordPress site features lifestyle content aimed at mothers. The DR43 site has a largely organic backlink profile, with an established history of earnings. The business includes social media accounts with a combined 95K followers. The business earns its income through display ads (99%), and Amazon Associates (1%). The top three traffic channels include organic search (84.81%), direct (8.05%), and organic social (6.49 %). The top three countries driving traffic are the US (48.21%), India (13.15 %), and the UK (6.62%). The top three pages on the site make up 10.04%, 9.95%, and 2.41% of the site’s total views respectively. The content is written by an in-house writer, with roughly 13 new articles added to the site every month. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal. *This business earns additional revenue share from the Mediavine Loyalty Bonus program that will not transfer to the new owner. Additional information about the program can be provided by contacting the Seller.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.