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$2.4K Per Month Display Advertising Site in the Technology Niche

ContentSoldTechnologyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +135%
Asking price
$87,553
Monthly net
$2,366
Multiple
3.1x
Estimated valuation vs comps

Asking 3.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 23% above the median.

Key facts
Monthly revenue
$2,410
Monthly expenses
$44
Monthly net profit
$2,366
Profit margin
+98%
Revenue trend
+130%
Users trend
+336%
Monetization
Display Advertising
Niche
Technology, News & Education
Hours / week
10
Days on market
43
Business location
US

Summary

This listing is for a display advertising business created in July 2008 in the technology and news & education niches. The WordPress site features informational articles and guides focused on tech, software, and social media. The DR 45 site is well-established, has experienced healthy growth over the past 12 months, and has a good diversification of traffic, with no page making up more than 2,1% of total traffic. The top three traffic channels include organic search (93.45%), direct (5.89%), and referral (0.35%). The top three countries driving traffic are the US (65.76%), the UK (6.07%), and Canada (3.7%). The top three pages on the site make up 2.07%, 1.52%, and 1.17% of the site’s total views respectively *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.