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$3.4K Per Month Display Advertising Site in the Culinary Niche

ContentSoldCulinaryvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +103%
Asking price
$76,971
Monthly net
$3,207
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% below the median.

Key facts
Monthly revenue
$3,408
Monthly expenses
$201
Monthly net profit
$3,207
Profit margin
+94%
Revenue trend
+96%
Users trend
+33%
Monetization
Display Advertising
Niche
Culinary, Food & Beverages
Hours / week
2
Days on market
8
Business location
US

Summary

This listing is for a display advertising business created in January 2022 in the culinary and food & beverages niches. The WordPress site features informational content related to grocery store food products. The site is driven almost entirely through organic search, features high-quality content written by the Seller, and traffic is well-spread across several pages. This business requires minimal time to maintain. Traffic comes primarily from organic (88.24%), direct (10.64%), and organic social (0.62%). The top three pages make up 15.28% of total site traffic, generating 12.27%, 1.54%, and 1.47% of traffic respectively. *This site has been recently impacted by a Google algorithm update. Further details can be provided by the Seller. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.