$3.8K Per Month Display Advertising Site in the Finance Niche
Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.
- Monthly revenue
- $3,796
- Monthly expenses
- $125
- Monthly net profit
- $3,671
- Profit margin
- +97%
- Revenue trend
- -4%
- Users trend
- -27%
- Monetization
- Display Advertising, Other, Amazon Associates, Affiliate
- Niche
- Finance, Lifestyle
- Hours / week
- 3
- Days on market
- 37
- Business location
- US
Summary
This listing is for a display advertising, sponsored post, Amazon Associates, and affiliate business created in March 2018 in the finance and lifestyle niches. The WordPress site features informational articles about personal finance and budgeting. The business has experienced stable net profits and has been largely shielded from Google algorithm updates due to its diversified traffic sources and strong social media following (27K Pinterest followers). Minimal effort is required to maintain this business. The business earns its income through display ads (90%), sponsored posts (5.8%), Amazon Associates (3%), and affiliate links (1.2%). The top three traffic channels include organic social (64.18%), direct (24.25%), and organic search (6.69%). The top three countries driving traffic are the US (72.5%), Canada (8.74%), and the UK (5.92%). The top three pages on the site make up 12.97%, 11.02%, and 8.67% of the site’s total views respectively. Content is added periodically, written by the Seller and a freelance writer.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.