$2.3K Per Month Display Advertising Site in the Pet Care Niche
Asking 2.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 14% below the median.
- Monthly revenue
- $2,253
- Monthly expenses
- $170
- Monthly net profit
- $2,083
- Profit margin
- +92%
- Revenue trend
- -65%
- Users trend
- -5%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Pet Care, Hobbies
- Hours / week
- 4
- Days on market
- 102
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in June 2018 in the pet care and hobbies niches. The WordPress site is a comprehensive resource, offering informational content and buying guides on a wide range of topics related to a specific type of pet care. Traffic sources are healthy, with 76% derived from organic search. Traffic to articles is also well-spread, with the top 3 articles accounting for 14% of historical traffic. The business requires a minimal amount of time to maintain. This business generates revenue from display advertising (82%), Amazon Associates (17%), and affiliate (1%). Traffic comes primarily from organic search (76.81%), unassigned (8.71%), and direct (7.88%). The top three countries driving traffic are the US (59.53%), the UK (8.23%), and Canada (6.03%). The top three pages make up 14.73% of total site traffic, generating 5.40%, 5.06%, and 4.27% of traffic respectively. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.