$2.6K Per Month Display Advertising Site in the Lifestyle Niche
Asking 1.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% below the median.
- Monthly revenue
- $2,564
- Monthly expenses
- $36
- Monthly net profit
- $2,528
- Profit margin
- +99%
- Revenue trend
- -54%
- Users trend
- -61%
- Monetization
- Display Advertising, Other
- Niche
- Lifestyle, Beauty
- Hours / week
- 1
- Days on market
- 123
- Business location
- US
Summary
This listing is for a display advertising and sponsored posts business created in June 2019 in the lifestyle and beauty niches. The WordPress site features informational content, recommendations, and household tips primarily targeted at women. The site has a DR of 39 and has a mostly organic backlink profile. There is good traffic diversification among pages, with no page driving more than 4% of total traffic. Minimal effort is required from the Seller to maintain the business. This business generates revenue from display advertising (65%) and sponsored posts (35%). Traffic comes primarily from organic search (83.65%), social (9.77%), and direct (4.19%). The top three countries driving traffic are the US (62.02%), the UK (6.27%), and Canada (5.84%). The top three pages make up 8.15% of total site traffic, generating 3.36%, 2.78%, and 2.01% of traffic respectively. *This business earns revenue via Mediavine and currently falls below the 50,000 sessions per month required to be reaccepted into the Mediavine program. Purchasing this business would require switching to a different ad network such as Ezoic and would waive the rights to the Inspection Period listed in the Terms of Service.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.