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$1.7K Per Month Affiliate Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -33%
Asking price
$45,966
Monthly net
$1,702
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% below the median.

Key facts
Monthly revenue
$1,733
Monthly expenses
$30
Monthly net profit
$1,702
Profit margin
+98%
Revenue trend
-33%
Users trend
-50%
Monetization
Affiliate, Amazon Associates
Niche
Home, Health & Fitness
Hours / week
5
Days on market
382
Business location
US

Summary

This listing is for an affiliate and Amazon Associates business created in May 2016 in the home and health niches. The DR50 WordPress site features informational articles and buying guides for common home appliances. The site has experienced 18% year-over-year growth, has a nice spread of traffic among the top traffic pages, and requires minimal effort to maintain. The business earns from affiliate (93%) and Amazon Associates (7%). The top 3 traffic channels for the site are organic search (84.15%), direct (12.44%), and referral (2.64%). The top 3 countries driving this traffic are the US (76.67%), CA (6.45%), and GB (4.65%). The top 3 traffic pages drive 7.05%, 6.46%, and 4.84% of total site traffic respectively. *Amazon offered some of their Associates accounts higher commission rates during Q4 2022. This business has opted-in to higher Amazon Associates commission rates from Oct 1st - December 31st, which means earnings could be higher than normal these months. After December 31st, 2022, commission rates will return to their normal fee schedule. **Google Analytics traffic was inactive from January- July 2021. The seller uses Jetpack to track website traffic data, not Google Analytics.

Reason for sale

The Seller would like the capital for other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.