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$2.0K Per Month Display Advertising Site in the News & Education Niche

ContentSoldNews & Educationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +19%
Asking price
$73,482
Monthly net
$1,934
Multiple
3.2x
Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% above the median.

Key facts
Monthly revenue
$1,965
Monthly expenses
$31
Monthly net profit
$1,934
Profit margin
+98%
Revenue trend
+19%
Users trend
+39%
Monetization
Display Advertising
Niche
News & Education
Hours / week
20
Days on market
1
Business location
US

Summary

This listing is for a display advertising business created in January 2011 in the news and education niche. The WordPress site features informational content related to the history of a particular country. The site is well-established with consistent traffic and revenue, and traffic is evenly distributed across the site with no page making more than 2.5% of total site traffic. There are roughly 50 new articles published on the site each month. Traffic comes primarily from organic search (67.18%), referral (25.04%), and direct (6.84%). The top three countries driving traffic are the US (88.21%), the UK (2.36%), and Canada (2.35%). The top three pages make up 6.44% of total site traffic, generating 2.43%, 2.25%, and 1.76% of traffic respectively.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.