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$9.6K Per Month Affiliate Site in the Pet Care Niche

ContentSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -24%
Asking price
$352,301
Monthly net
$8,193
Multiple
3.6x
Estimated valuation vs comps

Asking 3.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 43% above the median.

Key facts
Monthly revenue
$9,611
Monthly expenses
$1,418
Monthly net profit
$8,193
Profit margin
+85%
Revenue trend
-20%
Users trend
-30%
Monetization
Affiliate, Display Advertising, Amazon Associates
Niche
Pet Care
Hours / week
1
Days on market
14
Business location
US

Summary

This listing is for an affiliate, display advertising, and Amazon Associates business created in January 2010 in the pet care niche. The WordPress site features buying guides and informational content on pet food. The site is built on an authoritative domain, has well-diversified revenue streams, and traffic is evenly distributed across the site, with no page making up more than 4.07% of total traffic. Content from the site has been featured in well-known publications such as The New York Times, CNN, BuzzFeed, and USA Today. Minimal effort is required from the Seller to maintain this business The business earns its income through affiliate partnerships (70%), display advertising (28%), and Amazon Associates (2%). The top three traffic channels include organic (83.37%), direct (14.47%), and referral (1.1%). The top three countries driving traffic are the US (70.24%), the UK (10.23%), and Canada (7%). The top three pages on the site make up 4.07%, 3.78%, and 2.43% of the site’s total views respectively. The business employs one freelancer who responds to social media comments. The site content was written by freelance writers, but no new articles have been added to the site in the last few years. Occasional food recall announcements are written and published by the Seller.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.