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$12.2K Per Month Display Advertising Site in the Apparel & Accessories Niche

ContentSoldApparel & Accessoriesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +129%
Asking price
$286,785
Monthly net
$11,949
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% below the median.

Key facts
Monthly revenue
$12,179
Monthly expenses
$229
Monthly net profit
$11,949
Profit margin
+98%
Revenue trend
+20%
Users trend
-7%
Monetization
Display Advertising, Other, Amazon Associates
Niche
Apparel & Accessories, Beauty
Hours / week
5
Days on market
107
Business location
US

Summary

This listing is for a display advertising, sponsored post, and Amazon Associates business created in April 2018 in the apparel & accessories and beauty niches. The WordPress site features informational content and buying guides for men's fashion and grooming. The authoritative domain drives a high percentage of organic traffic, and traffic is very evenly distributed amongst the various articles, with the top 3 articles making up only 6% of total traffic. Minimal effort is required to maintain this business. The business earns its income through display ads (95%), sponsored posts (2.5%), and Amazon Associates (2.5%). The top three traffic channels include organic search (92.94%), direct (6.73%), and other (0.17%). The top three countries driving traffic are the US (52.66%), the UK (12.85%), and Canada (5.72%). The top three pages on the site make up 2.25%, 2.03%, and 1.39% of the site’s total views respectively.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.