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$3.2K Per Month Affiliate Site in the Health & Fitness Niche

ContentSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -29%
Asking price
$41,745
Monthly net
$3,211
Multiple
1.1x
Estimated valuation vs comps

Asking 1.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 57% below the median.

Key facts
Monthly revenue
$3,221
Monthly expenses
$10
Monthly net profit
$3,211
Profit margin
+100%
Revenue trend
-34%
Users trend
-43%
Monetization
Affiliate, Display Advertising, Amazon Associates
Niche
Health & Fitness, Equipment, Lifestyle
Hours / week
1
Days on market
420
Business location
US

Summary

This listing is for an affiliate, display advertising, and Amazon Associates business created in October 2021 in the health & fitness, equipment, and lifestyle niches. The WordPress site features informational and review-type content related to strength and fitness training. The website features high-quality content from qualified authors, maintains excellent diversity of revenue streams with a higher number of affiliates, and the business requires minimal time to maintain. Revenue is generated via affiliate commission (91.3%), display advertising (7.2%) and Amazon Associates (1.5%). Traffic comes primarily from organic (85.1%), direct (12.59%), and referral (1.4%). The top three countries driving traffic are the US (59.89%), Canada (7.28%), and the UK (6.36%). The top three pages make up 29.05% of total site traffic, generating 17.25%, 6.52%, and 5.28% of traffic respectively. *Amazon Associates temporarily increased commission rates for this business in Q4 2022. *This business rebranded and switched domains in February 2023. **Currently, the site's monthly sessions fall below the 50,000 per month which is required to be accepted into Mediavines program. During our migration process, we will need to change advertisers and switch the business to another ad network such as Ezoic, which could lead to lower earnings for this revenue channel.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.