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$5.0K Per Month Display Advertising Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +988%
Asking price
$134,195
Monthly net
$3,834
Multiple
2.9x
Estimated valuation vs comps

Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.

Key facts
Monthly revenue
$4,979
Monthly expenses
$1,145
Monthly net profit
$3,834
Profit margin
+77%
Revenue trend
+919%
Users trend
+545%
Monetization
Display Advertising
Niche
Home
Hours / week
5
Days on market
86
Business location
US

Summary

This listing is for a display advertising business created in October 2021 in the home niche. The WordPress site features informational content related to home repairs and maintenance. The business has experienced strong continued growth and, with the help of freelancers, requires a minimal amount of time to maintain. The site’s traffic comes primarily from organic (94.58%), direct (4.91%), and unassigned (0.21%). The top three countries driving traffic are the US (77.94%), Canada (7.4%), and the United Kingdom (5.05%). The top three pages make up 13.58% of total site traffic, generating 7.03%, 3.58%, and 2.97% of traffic respectively. Content creation is outsourced to freelance writers, with 10-20 new articles published each month.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.