← Back to catalog

$10.9K Per Month Display Advertising Site in the Personal Care Niche

ContentSoldPersonal Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
stable +2%
Asking price
$464,824
Monthly net
$10,810
Multiple
3.6x
Estimated valuation vs comps

Asking 3.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 43% above the median.

Key facts
Monthly revenue
$10,888
Monthly expenses
$79
Monthly net profit
$10,810
Profit margin
+99%
Revenue trend
+2%
Users trend
-4%
Monetization
Display Advertising, Amazon Associates
Niche
Personal Care, Art, Hobbies, Jewelry
Hours / week
2
Days on market
37
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in December 2015 in the personal care, art, hobbies, and jewelry niches. The DR 59 WordPress site features informational and review-type content related to two particular forms of body art. The well-aged business has a well-diversified traffic with no page making up more than 3% of traffic and around 13K social media followers, with the largest being on Pinterest. The site requires minimal time to maintain. This business generates revenue from display advertising (86.73%) and Amazon Associates (13.27%). Traffic comes primarily from organic (91.74%), direct (5.38%), and social (2.70%). The top three countries driving traffic are the US (60.22%), the UK (13.24%), and Canada (6.25%). The top three pages make up 6.9% of total site traffic, generating 2.94%, 2.25%, and 1.71% of traffic respectively.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.