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$11.2K Per Month Amazon Associates Site in the Parenting Niche

EcommerceSoldParentingvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -33%
Asking price
$239,527
Monthly net
$9,980
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 17% below the median.

Key facts
Monthly revenue
$11,151
Monthly expenses
$1,170
Monthly net profit
$9,980
Profit margin
+89%
Revenue trend
-36%
Users trend
-31%
Monetization
Amazon Associates, Affiliate, Display Advertising
Niche
Parenting
Hours / week
10
Days on market
127
Business location
US

Summary

This listing is for an Amazon Associates, affiliate, and display advertising business created in September 2016 in the parenting niche. The WordPress site is built on an authoritative domain and features informational content on parenting, especially as it relates to topics of mental health, physical health, and safety. The site has a strong backlink profile, a low spread of traffic, and requires minimal time to maintain. The business earns through Amazon Associates (80%), affiliate (15%), and display advertising [Raptive / AdThrive] (5%). The top 3 traffic channels for the site are organic search (91.07%), direct (6.6%), and social (1.96%). The top 3 countries driving this traffic are the US (72.17%), CA (9.12%), and GB (4.61%). The top 3 traffic pages drive ~8%, ~7%, and ~3% of total site traffic respectively.

Reason for sale

The Seller would like the capital for other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.