$9.7K Per Month Display Advertising Site in the Personal Care Niche
Asking 2.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% below the median.
- Monthly revenue
- $9,667
- Monthly expenses
- $2,714
- Monthly net profit
- $6,953
- Profit margin
- +72%
- Revenue trend
- -12%
- Users trend
- +145%
- Monetization
- Display Advertising, Amazon Associates, Amazon FBA
- Niche
- Personal Care, Occasions & Gifts, Beauty
- Hours / week
- 5
- Days on market
- 247
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and Amazon FBA business created in January 2015 in the personal care, occasions & gifts and beauty niches. The business is registered through Amazon Brand Registry and features 14 SKUs for grooming products for men. The business has good profit margins and a lean product portfolio with decent reviews of around 4.3 stars. The Seller spends a minimal amount of time maintaining the business. The business generates revenue from display advertising (49.9%), Amazon Associates (6.1%), and Amazon FBA (43.8%). Traffic comes primarily from organic (84.07%), direct (9.77%), and social (4.16%). The top three countries driving traffic are the US (60.54%), the UK (8.91%), and Canada (5.24%). The top three pages make up 7.26% of total site traffic, generating 3.23%, 2.09%, and 1.94% of traffic respectively. *The Seller states that back in 2018 the business had a manual penalty due to a negative SEO attack. The issue was dealt with in a week or so and everything continued to run smoothly. *This business had a temporary increase in Amazon Associates' commission rate during Q4 2022.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.