$4.7K Per Month Display Advertising Site in the Travel Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $4,681
- Monthly expenses
- $39
- Monthly net profit
- $4,642
- Profit margin
- +99%
- Revenue trend
- +35%
- Users trend
- +21%
- Monetization
- Display Advertising, Affiliate, Amazon Associates
- Niche
- Travel
- Hours / week
- 5
- Days on market
- 26
- Business location
- US
Summary
This listing is for a display advertising, affiliate, and Amazon Associates business created in January 2016 in the travel niche. The WordPress site features information about travel, culture, food, and history focused on a few key countries. The established site has well-diversified revenue streams and traffic is evenly distributed across the site, with no page receiving more than 3.6% of total traffic. Minimal effort is required to maintain this business. The business earns its income through display ads (76%), affiliate partnerships (19%), and Amazon Associates (5%). The top three traffic channels include organic search (73.6%), social (16.03%), and direct (9.7%). The top three countries driving traffic are the US (43.05%), the Netherlands (13.41%), and the UK (10.36%). The top three pages on the site make up less than 8.5% of the site’s total views. The majority of the site content has been written by the Seller, with a small percentage of content outsourced to guest writers or other bloggers. The business includes an Instagram account with ∼15K followers, and a Pinterest account with ∼18K followers, both of which help to drive traffic to the site. *The Seller wrote a physical guidebook covering topics also discussed on the site. The Seller will not be transferring author rights, but the website is referenced in the book references and the book is expected to bring some traffic to the site.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.