$2.5K Per Month Display Advertising Site in the Home Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $2,468
- Monthly expenses
- $179
- Monthly net profit
- $2,290
- Profit margin
- +93%
- Revenue trend
- +1%
- Users trend
- +16%
- Monetization
- Display Advertising, Amazon Associates, Affiliate, Digital Product
- Niche
- Home, Lifestyle
- Hours / week
- 6
- Days on market
- 70
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, affiliate, and digital product business created in November 2016 in the home and lifestyle niches. The WordPress site features informational articles about home organization. The well-established site has a good diversification of revenue and drives a healthy amount of traffic from a Pinterest account with 3.6 million monthly views. Minimal effort is required to maintain this business. The business earns its income through display ads (76.5%), Amazon Associates (22.2%), affiliate links (0.8%), and a digital product (0.5%). The top three traffic channels include social (64.21%), direct (19.41%), and organic (15.34%). The top three countries driving traffic are the US (78.22%), Canada (6.29%), and the UK (3.76%). The top three pages on the site make up 14.69%, 8.99%, and 7.29% of the site’s total views respectively. The content is written either by the Seller’s wife or an outsourced writer, with 1-2 new articles published each month. The business includes a Pinterest account with 36K followers that drives a significant amount of traffic to the business. *This business has a backlink from another website that the Seller owns in a different niche. The Seller has stated they are happy to keep this in place after the sale. *The Seller was opted in to a temporary increase in Amazon commissions during Q4 2022.
Reason for sale
The Seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.