$4.2K Per Month Display Advertising Site in the Lifestyle Niche
Asking 2.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 13% above the median.
- Monthly revenue
- $4,151
- Monthly expenses
- $253
- Monthly net profit
- $3,898
- Profit margin
- +94%
- Revenue trend
- +23%
- Users trend
- +54%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Lifestyle, Apparel & Accessories
- Hours / week
- 4
- Days on market
- 79
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in May 2019 in the lifestyle and apparel and accessories niches. The WordPress site features listicles, informative articles, and product reviews relating to men’s fashion. The DR25 site features roughly 1,000 articles, and has strong traffic diversification, with no article accounting for more than 2% of total site traffic. Minimal effort is required to maintain this business. The business earns its income through display ads (91.42%), Amazon Associates (8.25%), and affiliate links (0.33%). The top three traffic channels include organic search (94.25%), direct (5.28%), and referral (0.28%). The top three countries driving traffic are the US (57.20%), the UK (12.63%), and Canada (4.69%). The top three pages on the site make up less than 7.6% of the site’s total views. The majority of the content has been written by the Seller. The Seller has a small internal redirect setup for 41 deleted posts. The deleted posts have been redirected to related posts or category/tag pages. *While the Seller's presence isn’t prominent or considered an important factor on the site, they would like to remove their name and face from the author profile and site post-sale.
Reason for sale
The Seller would like to focus on other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.