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$6.4K Per Month Subscription Site in the Information Niche

OtherSoldInformationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
stable +2%
Asking price
$231,053
Monthly net
$5,023
Multiple
3.8x
Estimated valuation vs comps

Asking 3.8x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 47% above the median.

Key facts
Monthly revenue
$6,432
Monthly expenses
$1,409
Monthly net profit
$5,023
Profit margin
+78%
Revenue trend
+18%
Users trend
-16%
Monetization
Subscription
Niche
Information, Business
Hours / week
15
Days on market
10
Business location
US

Summary

This listing is for a subscription business created in November 2019 in the information and business niches. The WordPress site offers a specialized lead-generation newsletter service. The business has experienced year-over-year growth in both revenue and subscribers, has low customer acquisition costs, and requires minimal effort to maintain. The business generates revenue from three subscription tiers. The average lifetime value of each customer is $410.08, with a churn of 10.8%. The business employs three outsourced freelancers, all of whom are willing to continue working with the Buyer. The top three traffic channels include organic search (70.63%), direct (25.13%), and referral (2.9%). The top three countries driving traffic are the US (32.6%), India (12.24%), and the UK (6.59%). The top three pages make up 21.11%, 16.01%, and 8.65% of the site’s total views respectively. *The Seller set up a redirect when they took over the site from the original owner.

Reason for sale

The Seller would like to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.