$3.6K Per Month Display Advertising Site in the Pet Care Niche
Asking 2.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% below the median.
- Monthly revenue
- $3,560
- Monthly expenses
- $232
- Monthly net profit
- $3,328
- Profit margin
- +93%
- Revenue trend
- -26%
- Users trend
- -26%
- Monetization
- Display Advertising
- Niche
- Pet Care
- Hours / week
- 10
- Days on market
- 255
- Business location
- US
Summary
This listing is for a display advertising business created in February 2016 in the pet care niche. The business consists of four WordPress sites, which feature informational content related to a specific household pet. The three brands have a strong social media presence, one of which has a Facebook page with 1.6M followers. The sites have well-diversified traffic sources and require minimal time to maintain. The first site makes up 83.89% of total revenue. Traffic comes primarily from social (51.83%), organic (37.97%), and direct (9.72%). The top three countries driving traffic are the US (63.69%), the UK (6.23%), and Canada (5.92%). The top three pages make up 6.37% of total site traffic, generating 2.68%, 1.90%, and 1.79% of traffic respectively. For the second site, traffic comes primarily from social (84.39%), direct (14.92%), and organic (0.62%). The top three countries driving traffic are the US (62.59%), Canada (4.93%), and the UK (3.63%). The top three pages make up 20.9% of total site traffic, generating 15.54%, 3.05%, and 2.31% of traffic respectively. For the third site, traffic comes primarily from direct (37.65%), organic (34.08%), and social (28.03%). The top three countries driving traffic are the US (54.55%), the UK (24.04%), and Canada (6.96%). The top three pages make up 30.99% of total site traffic, generating 16.35%, 7.77%, and 6.87% of traffic respectively. For the fourth site, traffic comes primarily from social (94.20%), organic (3.21%), and direct (2.40%). The top three countries driving traffic are the US (44.95%), the UK (5.9%), and Canada (5.76%). The top three pages make up 24.18% of total site traffic, generating 12.68%, 6.82%, and 4.68% of traffic respectively. *This site started using Ezoic premium in March/April 2023. **The seller noted that they used a PBN in the past but has been discontinued as of April 2022. Further details can be provided upon request.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.