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$4.3K Per Month Display Advertising Site in the Hobbies Niche

ContentSoldHobbiesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -10%
Asking price
$160,732
Monthly net
$4,121
Multiple
3.3x
Estimated valuation vs comps

Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.

Key facts
Monthly revenue
$4,315
Monthly expenses
$193
Monthly net profit
$4,121
Profit margin
+96%
Revenue trend
-6%
Users trend
+22%
Monetization
Display Advertising, Amazon Associates, Other, Affiliate
Niche
Hobbies, Sports, Health & Fitness
Hours / week
6
Days on market
87
Business location
US

Summary

This listing is for a display advertising, Amazon Associates, guest post, and affiliate business created in February 2020 in the hobbies, sports, and health & fitness niches. The WordPress site features informative articles, guides, and product reviews focused on combat sports. The DR46 site has experienced strong year-over-year growth in traffic with stable revenues and requires minimal effort to maintain. The business earns its income through display ads (91.5%), Amazon Associates (3.9%), guest posts (1.5%), and affiliate links (1%). The top three traffic channels include organic (93.67%), direct (5.79%), and social (0.29%). The top three countries driving traffic are the US (51.07%), the UK (9.43%), and Canada (6.08%). The top three pages on the site make up 20.21%, 7.17%, and 5.62% of the site’s total views respectively. The content is written by a freelance writer, with up to five articles published per month.

Reason for sale

The Seller would like to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.