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$8.6K Per Month Display Advertising Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +14%
Asking price
$342,880
Monthly net
$7,620
Multiple
3.7x
Estimated valuation vs comps

Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.

Key facts
Monthly revenue
$8,638
Monthly expenses
$1,019
Monthly net profit
$7,620
Profit margin
+88%
Revenue trend
+17%
Users trend
+34%
Monetization
Display Advertising
Niche
Home, Technology
Hours / week
10
Days on market
2
Business location
US

Summary

This listing is for a display advertising business created in November 2019 in the home and technology niches. The included WordPress site features informational articles on home technology. The business has increased revenue and traffic year-over-year and requires minimal time to maintain. The business earns through Mediavine advertising (94%) and Google AdSense (6%). One freelancer writer creates one new article a week. The Seller also has a contact for another writer. Both writers are unaware of the sale but would likely be willing to continue working with a new owner. Included in the sale is a YouTube account with 5K+ subscribers. The Seller creates the content and uploads one video every one to two months on average. The Seller says that this could be outsourced and would be willing to share details with interested Buyers. The site is seasonal with traffic and revenue increasing as the year progresses.

Reason for sale

The Seller would like to free up some time to work on other projects

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.