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$17.9K Per Month eCommerce Site in the Pet Care Niche

EcommerceSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -24%
Asking price
$174,248
Monthly net
$4,468
Multiple
3.2x
Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 35% above the median.

Key facts
Monthly revenue
$17,929
Monthly expenses
$13,461
Monthly net profit
$4,468
Profit margin
+25%
Revenue trend
0%
Users trend
+82%
Monetization
eCommerce, Subscription
Niche
Pet Care
Hours / week
8
Days on market
31
Business location
US

Summary

This listing is for an eCommerce and subscription business created in November 2020 in the pet care niche. The Shopify store has a DR of 57 and sells a specific type of dog treat. The business has a high customer return rate and profit margins, and low TACoS. Minimal effort is required from the Seller to maintain this business. This business earns its revenue from Shopify (77%) as well as a monthly subscription service (23%). One US-based supplier manufactures the products and fulfills the orders using branded packaging. The top three traffic channels include email (51.66%), direct 13.29%), and organic search (12.99%). The top three countries driving traffic are the US (81.94%), Canada (4.22%), and other (3.38%). The top three pages on the site make up 11.75%, 9.11%, and 4.31% of the site’s total views respectively. The majority of the site’s content is written by the Seller, with some content contributed by guest bloggers. Roughly four email campaigns per week are sent out to an email list of 21K subscribers. *The store has an ambassador program via Shopify Colabs where customers can earn 5% commission from referring new customers. Currently, the total commission earned is $126.81 which the ambassador will use for store credit for future purposes and so this amount has not been included in the P&L.

Reason for sale

The Seller would like to free up time to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.