$2.9K Per Month Display Advertising Site in the Health & Fitness Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 47% above the median.
- Monthly revenue
- $2,853
- Monthly expenses
- $69
- Monthly net profit
- $2,784
- Profit margin
- +98%
- Revenue trend
- +29%
- Users trend
- +32%
- Monetization
- Display Advertising, Affiliate
- Niche
- Health & Fitness, Food & Beverages
- Hours / week
- 7
- Days on market
- 49
- Business location
- US
Summary
This listing is for a display advertising and affiliate business created in February 2015 in the health & fitness and food & beverages niches. The WordPress site features informational articles, meal plans, and recipes focused on healthy eating and weight loss. The DR51 site has experienced strong revenue and traffic growth, and traffic is well distributed across the various pages on the site. The business generates a large amount of traffic from a Pinterest account with 87K followers and requires minimal effort to maintain. The business earns the majority of its income from MediaVine (99.3%) with additional revenue coming from affiliate links (0.7%). The top three traffic channels include social (72.64%), direct (19.71%), and organic search (7.17%). The top three countries driving traffic are the US (75.47%), Canada (6.52%), and the UK (4.48%). The top three pages on the site make up 17.05% of the site’s total views. The business generates most of its traffic from Pinterest, with two new pins posted to the platform every day. Roughly two new articles are published on the site every month. All of the content is created by the Seller and his wife.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.