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$3.4K Per Month Display Advertising Site in the Children Niche

ContentSoldChildrenvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -36%
Asking price
$129,675
Monthly net
$3,242
Multiple
3.3x
Estimated valuation vs comps

Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.

Key facts
Monthly revenue
$3,362
Monthly expenses
$120
Monthly net profit
$3,242
Profit margin
+96%
Revenue trend
-37%
Users trend
-14%
Monetization
Display Advertising, Affiliate, Amazon Associates
Niche
Children, Baby Care, Parenting
Hours / week
2
Days on market
26
Business location
US

Summary

This listing is for a display advertising, affiliate, and Amazon Associates business created in January 2015 in the children, baby care, and parenting niches. The WordPress site features reviews, listicles, advice, and informational articles on baby care. The business operates in an evergreen niche and there is a good traffic split between the top pages on the site. Minimal effort is required to maintain this business. The business earns its income through Mediavine display ads (44%), affiliate links (44%), and Amazon Associates (12%). The top three traffic channels include organic search (93.54%), direct (4.38%), and social (1.67%). The top three countries driving traffic are the US (73.07%), Canada (6.48%), and the UK (4.65%). The top three pages on the site make up less than 16% of the site’s total views. Content is generally outsourced to external writers.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.