$2.7K Per Month Display Advertising Site in the Technology Niche
Asking 2.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% below the median.
- Monthly revenue
- $2,694
- Monthly expenses
- $79
- Monthly net profit
- $2,615
- Profit margin
- +97%
- Revenue trend
- +13%
- Users trend
- +1%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Technology, Electronics, Information
- Hours / week
- 1
- Days on market
- 135
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in September 2020 in the technology, electronics, and information niches. The WordPress site features buyer’s guides, reviews, and informative articles about a specific type of media device and related software. The site has experienced a year-over-year increase in topline revenue, traffic is well diversified across the site, and the business requires minimal effort to maintain. The business earns its income through display ads (95.02%), Amazon Associates (4.75%), and affiliate links (0.24%). The top three traffic channels include organic search (92.95%), direct (5.24%), and referral (1.67%). The top three countries driving traffic are the US (40.3%), the UK (9.16%), and Canada (7.45%). The top three pages on the site make up 7.98%, 6.53%, and 5.24% of the site’s total views respectively. No new content has been added to the site since early 2022. There is some seasonality associated with the business with the peak months being from October to December. *This domain was previously active during 2013-2015. The Seller purchased the domain in 2020. **The business switched display advertising networks from Ezoic to Mediavine in April 2022. ***The business performed with lower-than-average net profits for Q1 of 2023. The Seller mentioned this is due to a worldwide RPM decrease in display advertising networks and a minimal niche-wide decline in traffic. The Seller has also mentioned that traffic and RPMs are increasing.
Reason for sale
The Seller would like to focus on other business ventures.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.