$17.0K Per Month Display Advertising Site in the Outdoors Niche
Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% above the median.
- Monthly revenue
- $16,951
- Monthly expenses
- $1,210
- Monthly net profit
- $15,741
- Profit margin
- +93%
- Revenue trend
- -49%
- Users trend
- -28%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Outdoors, Automotive, Travel
- Hours / week
- 25
- Days on market
- 34
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in July 2019 in the outdoors, automotive, and travel niches. The WordPress site features informational content, buying guides, and trip ideas related to a type of mobile living. The site has a healthy backlink profile and traffic is well-diversified across the site, with no page accounting for more than 2% of total site traffic. The business earns its income through Mediavine display ads (64.3%), Amazon Associates (35%), and affiliate links (0.7%). The top three traffic channels include organic search (94.74%), direct (3.9%), and social (0.74%). The top three countries driving traffic are the US (84.16%), Canada (9.49%), and the Czech Republic (1.04%). The top three pages on the site make up less than 5% of the site’s total views. The Seller works with a team of VAs and writers who work on this site as well as others in the Seller’s portfolio. Most of the site content is written by the Seller’s team, with some content outsourced to freelance writers. The VAs and writers will not be available to continue working with the Buyer.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.