← Back to catalog

$4.4K Per Month Display Advertising Site in the Culinary Niche

ContentSoldCulinaryvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -20%
Asking price
$121,643
Monthly net
$4,344
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% below the median.

Key facts
Monthly revenue
$4,358
Monthly expenses
$13
Monthly net profit
$4,344
Profit margin
+100%
Revenue trend
-19%
Users trend
-9%
Monetization
Display Advertising, Amazon Associates
Niche
Culinary
Hours / week
1
Days on market
56
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in October 2019 in the culinary niche. The business consists of two sites, both built on WordPress, and feature informational and review-type content related to a specific food and a household appliance. The sites maintain solid domain ratings with clean backlinks, traffic is well-spread across several pages, and the business requires minimal time to maintain. This business generates revenue from Mediavine display advertising (93%) and Amazon Associates (7%). For the first site, traffic comes primarily from organic (92.68%), direct (5.77%), and social (1.04%). The top three countries driving traffic are the US (57.40%), the UK (11.27%), and Canada (6.98%). The top three pages make up 12.79% of total site traffic, generating 4.52%, 4.44%, and 3.83% of traffic respectively. For the second site, traffic comes primarily from organic (89.73%), direct (9.82%), and referral (0.34%). The top three countries driving traffic are the US (66.66%), the UK (13.22%), and Canada (4.84%). The top three pages make up 10.8% of total site traffic, generating 4.12%, 3.74%, and 2.94% of traffic respectively.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.