$2.0K Per Month Display Advertising Site in the Information Niche

ContentSoldInformationvia Empire Flippers

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A one-page read: the numbers, the trend, valuation, and how to approach the owner.

Trend

declining -21%

Asking price

$71,241

Monthly net

$1,827

Multiple

3.2x

Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.

Key facts

Monthly revenue: $2,018
Monthly expenses: $191
Monthly net profit: $1,827
Profit margin: +91%
Revenue trend: -42%
Users trend: -31%
Monetization: Display Advertising
Niche: Information
Hours / week: 1
Days on market: 11
Business location: US

Summary

This listing is for a display advertising business created in October 2010 in the information niche. The WordPress site features informational content and tools surrounding a specific type of language. The site is available in six languages, maintains a long earnings history, and the business requires minimal time to maintain. Traffic comes primarily from organic (90.06%), direct (7.96%), and social (1.06%). The top three countries driving traffic are the US (14.3%), Italy (12.91%), and Spain (10.12%).

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.