$5.5K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 43% above the median.
- Monthly revenue
- $5,482
- Monthly expenses
- $397
- Monthly net profit
- $5,084
- Profit margin
- +93%
- Revenue trend
- -21%
- Users trend
- -2%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Pet Care, Hobbies
- Hours / week
- 5
- Days on market
- 21
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in January 2016 in the pet care and hobbies niches. The WordPress site features tutorials, guides, and reviews about a specific type of pet and its associated accessories. The well-aged DR37 site receives a steady flow of traffic, has a largely organic backlink profile, and requires minimal effort to maintain. The business earns its income through Mediavine display ads (66%), Amazon Associates (33%), and affiliate links (1%). The top three traffic channels include organic search (89.43%), direct (9.88%), and referral (0.48%). The top three countries driving traffic are the US (61.16%), the UK (11.69%), and Canada (5.43%). The top three pages on the site make up less than 11.5% of the site’s total views. The content is written by two US-based freelance writers, with 4-10 new articles published on the site each month. *Amazon offered some of their Associates accounts higher commission rates during Q4 2022. This business has opted-in to higher Amazon Associates commission rates from Oct 1st - December 31st, which means earnings could be higher than normal these months. After December 31st, 2022, commission rates returned to their normal fee schedule.
Reason for sale
The Seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.