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$5.4K Per Month Display Advertising Site in the Culinary Niche

ContentSoldCulinaryvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +16%
Asking price
$240,992
Monthly net
$5,127
Multiple
3.9x
Estimated valuation vs comps

Asking 3.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 57% above the median.

Key facts
Monthly revenue
$5,402
Monthly expenses
$275
Monthly net profit
$5,127
Profit margin
+95%
Revenue trend
+16%
Users trend
-12%
Monetization
Display Advertising
Niche
Culinary
Hours / week
1
Days on market
17
Business location
US

Summary

This listing is for a display advertising business created in October 2016 in the culinary niche. The WordPress site features informational content related to baking. The business has experienced year-over-year growth and is in an evergreen niche. The business has a solid domain rating and backlink profile and drives traffic through multiple sources. The business requires minimal time to maintain. Traffic comes primarily from organic (58.91%), social (20.18%), and direct (19.57%). The top three countries driving traffic are the US (54.79%), the UK (10.45%), and Canada (8.67%). The top three pages make up 21.69% of total site traffic, generating 7.43%, 7.32%, and 6.06% of traffic respectively.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.