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$22.6K Per Month Display Advertising Site in the Outdoors Niche

ContentSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +70%
Asking price
$695,790
Monthly net
$14,804
Multiple
3.9x
Estimated valuation vs comps

Asking 3.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 57% above the median.

Key facts
Monthly revenue
$22,570
Monthly expenses
$7,766
Monthly net profit
$14,804
Profit margin
+66%
Revenue trend
+55%
Users trend
+47%
Monetization
Display Advertising, Affiliate, Amazon Associates
Niche
Outdoors, Hobbies, Lifestyle, Travel
Hours / week
20
Days on market
10
Business location
US

Summary

This listing is for a display advertising, affiliate, and Amazon Associates business created in January 2016 in the outdoors, hobbies, lifestyle, and travel niches. The DR51 WordPress site features informational content on outdoor vacationing. The site has a consistent history of earnings, a nice spread of traffic, and backlinks from high-profile websites including the Washington Post. The business earns from AdThrive (68%), affiliate (25.5%), and Amazon Associates (6.5%). The top 3 traffic channels for the site are organic search (87.3%), direct (5.75%), and social (4.76%). The top 3 countries driving this traffic are the US (89.74%), CA (3.94%), and GB (1.18%). The top 3 traffic pages drive 1.31% 1.2%, and 1.16% of total traffic respectively. *This business is owned by two partners. One of the partners has another content site in the outdoors niche. More details are available upon request.

Reason for sale

The Seller would like to focus on other opportunities

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.