$3.6K Per Month Display Advertising Site in the Home Niche
Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.
- Monthly revenue
- $3,560
- Monthly expenses
- $72
- Monthly net profit
- $3,489
- Profit margin
- +98%
- Revenue trend
- +885%
- Users trend
- +284%
- Monetization
- Display Advertising, Digital Product, Affiliate
- Niche
- Home, Real Estate
- Hours / week
- 1
- Days on market
- 123
- Business location
- US
Summary
This listing is for a display advertising, digital product, and affiliate business created in January 2018 in the home and real estate niches. The WordPress site features informational articles, ultimate guides, and buying guides for a particular type of home. The site has experienced significant growth, has a nice spread of traffic, and thanks to the help of contracted writers, it requires minimal effort from the Seller to maintain. As of April, the total revenue for 2023 shows the business earns from display advertising (53%), digital product sales (46%), and affiliate sales (less than 1%). The top 3 traffic channels for the site are organic search (68.54%), direct (27.64%), and social (3.21%). The top 3 countries driving this traffic are the US (72.78%), CA (4.68%), and AU (3.72%). The top 3 traffic channels for the site account for less than 20% of the total site traffic. The business has a sizeable following on social media; featuring 40K followers on Pinterest and 30K+ followers on Instagram. It also includes a nearly 5,000 person email list with a nearly 40% open rate. It also includes a lifetime $20/mo subscription to Flodesk.
Reason for sale
The Seller would like the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.